Your logo is the cornerstone of your business identity. It will appear on your signs, business cards, stationery, T-shirts, ads, and other promotional material. In short, it’s critical to your business to have a professional, memorable logo that accurately reflects you and your company.

At Logoworks, our mission is to make small businesses look great. We do this by providing small businesses with graphic design services that inspire you and enable you to emotionally connect with their customers.

That’s why over 45,000 clients have chosen Logoworks to design their logo. Logoworks is one of the largest logo design firms in the world. We’ve created a unique business model designed to eliminate the hassles and uncertainty of traditional logo design. Customers appreciate our streamlined, simplified process, talented designers, and personal service.

Logoworks has an outstanding satisfaction rate. We have a 98 percent satisfaction rate from customers spanning 70 countries.

Here’s a quiz. Name the companies associated with the following:

• golden arches
• a “swoosh”
• a big red bull’s-eye?

You know those are the logos of McDonald’s, Nike and Target because a strong logo is a powerful way to help customers remember a company.

I’m a big believer in logos, even for small businesses. A graphic image not only gives you a more polished appearance, it actually helps customers recall your company’s name. When they see a graphic representation — your logo — as well as hear or see a verbal representation — your name — they use more parts of their brain to process information. By combining words and images, you make a greater impact.

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This raises some interesting discussion as to what future societies will think of our culture when, during an archaeological dig, they find a casket with a Yankees logo emblazoned on the front? We fully agree that a logo can say alot about you as a business, but on your casket the implications are endless.

A coat of arms or family crest seems somewhat more appropriate, but then again, some people love their sports teams like family, and even moreso in some cases. Looks like Nike has a whole new demographic to target.

I just came upon a blog talking about 6 Rules of Starting a Business. Check it out when you have some time.

Everyone at some point has wanted to start a business on their own. They often ask, “what type of business should I start?” Starting your own business is very risky. Ask your self the questions and then maybe you’ll have a better idea of whether or not you’re ready to start that business that you’ve been thinking about.